Focus Cities Program

The Federal Highway Administration (FHWA) selected California as a Pedestrian and Bicycle Safety Focus State in 2015 due to its high rate of pedestrian and bicyclist fatalities. The Focus Cities program in California is a joint project of UC Berkeley SafeTREC and California Walks and supports community efforts to build a culture of safe walking and biking through community programs and events.

2015 Focus States

About the Focus Cities Program

SafeTREC and California Walks work in each of the seven Focus Cities (San Francisco, San Jose, Fresno, Bakersfield, Los Angeles, Santa Ana and San Diego) to identify collaborative opportunities that support local advocacy, community, and agency partner efforts to engage and educate residents on pedestrian and bicycle safety. We provide customized technical assistance, regular support for data collection and analysis, and educational/outreach efforts such as:

  • Listserv for information exchange between advocacy, community and agency partners from each California Focus City
  • Webinars on the latest topics in pedestrian and bicycle safety, such as equity in transportation data
  • Trainings on topics such as community education and engagement, data systems such as the Transportation Injury Mapping System (TIMS). Learn more about the Technical Assistance SafeTREC offers to Focus Cities in our flyer.
  • Workshops on topics such as conducting community walk/bike assessments, action planning for community pedestrian and bicycle safety

Events and Trainings

  • July 11, 2018: #Marketing Vision Zero With Social Media: Social media is a resource that most people have access to and know how to operate. In the planning sphere, social media has become a cost-effective tool for informing the public of projects and events happening in their community and collecting input. In this webinar, participants learned about #marketing their projects through social media with Maya Rosas, Director of Policy and Jana Schwartz, Project Coordinator at Circulate San Diego to see how they are using this outreach method to promote their Vision Zero efforts. Watch the webinar.
  • May 30, 2018: Walking & Biking Summit in Fresno, CA: This Summit helped participants learn how to build their capacity in organizing resident-led walking and biking groups and how to connect this work to informing traffic safety improvements in the Southeast Fresno community. It also featured a workshop on Safe Routes to School. 
  • May 23, 2018: Walking Safety Assessment in Los Angeles, CA: Los Angeles Walks, the Youth Policy Institute and California Walks hosted a Walking Safety Assessment to learn how to make walking and biking safer around the Santa Monica Boulevard Community Charter School. Learn more.
  • May 3, 2018: Engaging Residents in Local Policies That Support Pedestrian & Bicycle Safety: This webinar focused on Cultiva La Salud's resident engagement efforts in Southeast Fresno's predominantly Latino community. Brandie Banks-Bey, Communications Manager with Cultiva La Salud highlighted strategic community engagement tactics that led to more equitable policies to support pedestrian and bike safety, and overall healthier communities. Watch the webinar.
  • January 17, 2018: Street Story: Addressing Demographic Disparities in Transportation Safety Data: In this webinar, SafeTREC research associate Kate Beck discusses the development of Street Story, an online transportation safety self-reporting platform designed to provide advocates and decision-makers with additional data to make and advocate for more informed transportation-safety decisions and allocate resources more equitably. Watch the webinar. Learn more about Street Story.

 

Resources

Safe Routes for Older Adults: With the increased focus on walking and bicycling comes opportunities to improve the safety of the transportation environment for all users. This guide, prepared by UC Berkeley SafeTREC, provides communities with background information on walking and bicycling safety for older adults and tools to make transportation in California communities age-friendly for all. 

The Safe Routes for Older Adults guide was prepared at UC Berkeley SafeTREC by:

Tracy McMillan, PhD, MPH, Senior Policy & Project Analyst
Ana Lopez, Policy & Project Analyst
Jill Cooper, MSW, Co-Director

  

Questions about the Focus Cities program? Please contact safetrec@berkeley.edu.

  

Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.