Decision makers are encouraged to consider multiple objectives (such as traffic efficiency, safety, and environment) together to make decisions. Although there are methods to evaluate each objective respectively, there are few reports or research papers showing how to incorporate these objectives and put it in practice. Thus, this study aims to develop a procedure to incorporate traffic efficiency into the traffic safety countermeasure (CM) selection process. To illustrate the procedure, the economic benefits of four pedestrian safety improvements at crosswalks of major-streets at two-way...