This paper compares findings from two recent surveys on roadway design preferences among pedestrians, drivers, bicyclists, and public transit users along major urban corridors in the metro areas of San Francisco and Los Angeles. Sponsored by the California Department of Transportation (DOT), the research explored design preferences that could increase perceived traffic safety, walkability, bikability, and economic vitality along urban arterials. Results from intercept surveys showed that roadway users desire similar design features along the test corridors, which carry 25,000-40,000...