Media Framing and Advocacy on Wednesday, February 1, 2023

January 30, 2023

  My community is energized about pedestrian and bicycle safety! Where do we go from here? A 2023 Peer Exchange Series"

The 2023 Peer Exchange series supports communities as they work to implement pedestrian and bicycle transportation safety programming and improvements. All meetings will take place Wednesdays at 11am PT.  We invite participants who were involved in a pedestrian or bicycle safety workshop hosted by SafeTREC and Cal Walks via the Community Pedestrian and Bicycle Safety Training (CPBST) program and the Comunidades Activas y Seguras (CAyS) program in the past few years to join us to share your successes and challenges, and hear about best practices from your peers and colleagues.

Upcoming 2023 Peer Exchange Sessions

Media framing and advocacy

Wednesday, February 1, 2023 | 11am - 12pm PT

Effective communications about road safety, whether in the media, in safety campaign materials or in community outreach efforts play an important role in ensuring the safe mobility for all road users. How the public thinks about the problem of traffic injury and fatalities and what can be done about it is significantly influenced by how the media reports on it. In this session, we will explore how pedestrian and bicycle crashes are framed in the media, what strategies and best practices are available to reframe crash reporting, and the tools and resources road safety professionals, advocates and community members can use to coordinate communications with the media, journalists, or members of the public.

Safe Routes to Parks

Wednesday, February 15, 2023 | 11am - 12pm PT

The third session will explore how to create safe routes to parks. Topics will include infrastructure changes, policies, and program strategies to help communities envision what safe, comfortable, and vibrant access to green spaces looks like. Together, we will examine methods that promote safe walking and biking routes to parks and learn from one another’s successes and challenges. People interested in implementing safe routes to parks recommendations from their CPBST reports are especially encouraged to attend. will cover promoting safe and active routes to parks and green spaces in urban and rural neighborhoods. 

If you require an accommodation for effective communication (ASL interpretation/ CART captioning, alternative media formats, etc.) or information about campus mobility access features in order to fully participate in this event, please contact Lisa Peterson at with as much advance notice as possible and at least 7-10 days in advance of the event. 

The CPBST peer exchanges are supported by funding from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.